Last summer Ross teamed up with Triumph to celebate both Ross’ 20 years doing standup and Triumph manufacturing their 500,000th bike since the company was re-launched in 1985.
Guided as to where to go and what to do by his followers on Twitter, Ross covered the UK in a fun-filled week long adventure. The combination of Ross, Triumph and the interactive yet random nature of the Twitter suggestions was enough to impress the media industry organisation Fresh. Fresh recognises and rewards creativity, effectiveness and innovation in the Creative, Digital, Media and Communication arena’s in the UK and Ireland.
The Grand Prix for the best overall entry was awarded to Prova, the specialist automotive PR consultancy, for its Triumph Motorcycles campaign featuring comedian and ‘super bike fan’ Ross Noble. Prova picked up two Gold Awards for the project to including ‘Freshest Use of Celebrity’ and ‘Freshest Digital Media or Social Networking Campaign’.
The judges praised the project: “A great example of how to use a celebrity to harness the media, this quality campaign delivered fantastic audience engagement. With something new to look at every day, this was a living, breathing campaign which echoed the brand and the story perfectly.”
To view the six clips, please click here to be directed to YouTube.